PROFESSIONAL SUMMARY Dynamic Marketing and Business Development Specialist with 5 years of hands-on experience in Media Buying, Agency Sales, and Business Development. Proven track record in executing performance-driven paid ad campaigns (Meta & TikTok), optimizing Return on Ad Spend (ROAS), and driving business growth through strategic sales and client acquisition. Strong background combining data analysis, target audience segmentation, and closing high-value B2B deals. WORK EXPERIENCE Media Buyer Digital Marketing Agency • • • • 3 Years Planned, launched, and managed paid advertising campaigns across social media platforms (Meta Ads, TikTok Ads) with diverse budgets. Analyzed campaign performance data to consistently optimize ROAS and minimize Customer Acquisition Cost (CPA). Executed A/B testing on ad creatives, ad copy, and landing pages to maximize conversion rates. Monitored consumer behavior and insights to refine targeting strategies and enhance overall ROI.

Meta Ads Manager

Social Media Ads

A/B Testing

ROAS Optimization

TikTok Ads

Instagram ads